Arcade Fire's new single "Sprawl II (Mountains Beyond Mountains)" is receiving both the traditional and interactive music video treatment. With a dedicated site designed for interaction and a video designed for web distribution, it's well thought out but the muted movement choices make it an underwhelming experience.

Arcade Fire are known for their innovative web projects and Arcade Fire Presents Sprawl II (Mountains Beyond Mountains) is no exception. The site or interactive app requires one to activate one's webcam and move or click to affect movement on the screen as the single plays.

Arcade Fire - Sprawl ...